Being the lead illustrator for a big collaborative project with a women-run creative agency based in Saint-Félicien, Qc., Zone Orange Communications.

For this project, I created for a company that promotes positive mental health and family values through fun, engaging storytelling called “Ici, je mise sur moi” (Here, I bet on myself).

My main task was to design the central mascot, a bear character originally inspired by a plush toy. The process began with one character concept, but after seeing the result, the team loved it so much that it evolved into a duo.

I also created visual elements to support the brand’s world — including small cuts of art, icons, and complementary concepts — to help bring their playful, uplifting identity to life.

This project was such a fun challenge because it combined character design with purposeful meaning behind the company.