Right before the start of their 2025 season, I teamed up with the Albany Patroons, a historic basketball franchise, on a fun new way to announce their player signings before the start of the season. They wanted to try something bold that no other team was really doing — using illustration to connect with a younger generation of fans while keeping their loyal, long-time supporters engaged. It was exciting to see a historic basketball team embrace creativity as part of their storytelling.